This project proposes repositioning Dior Watches away from traditional Swiss horlogerie toward couture-driven timepieces rooted in art, design, and cultural storytelling. Drawing from Christian Dior’s lifelong connection to gardens and Impressionist art, the concept introduces a limited-edition watch collection that translates color, light, and movement into wearable works of art. The strategy strengthens Dior’s differentiation while building long-term desirability through artistic narrative and exclusivity.

This project addresses the “Tiffany Paradox," a globally recognized brand whose most extraordinary high jewelry creations are not the dominant consumer perception. Through a four-year strategic growth plan, the proposal repositions Tiffany as the leading American high jewelry house by building a cohesive cultural narrative across heritage, New York identity, iconic designers, and rare gemstones. The strategy integrates product, storytelling, and high-impact cultural moments to strengthen brand authority, deepen UHNW client relationships, and drive long-term desirability.

A hospitality-driven brand extension that expands Bentley from automotive luxury into immersive experience. Rooted in the heritage of the “saloon” and the rise of experiential luxury, the project introduces the Bentley Saloon Lounge & Bar as a refined social space that translates the brand’s craftsmanship, exclusivity, and calm power into hospitality.

A strategic analysis of Aston Martin’s evolution into its second century, examining the tension between growth and exclusivity as the brand expands into new segments, technologies, and global markets while preserving its heritage identity.

This project develops a campaign concept for La Perla that repositions intimacy as a form of modern luxury, rooted in confidence, sensuality, and self-expression. Moving beyond traditional perceptions of lingerie, the campaign emphasizes emotional storytelling and refined femininity to deepen brand connection and cultural relevance. The result is a cohesive narrative that elevates La Perla as both a product and an experience of personal empowerment.

This project develops an integrated marketing campaign for Tiffany & Co. that repositions silver as an emotionally driven category rooted in modern expressions of love. Inspired by the brand’s origins in correspondence, the “Love Letters” campaign combines digital storytelling, experiential retail, and limited-edition product design to reconnect heritage with contemporary consumer behavior. The strategy drives seasonal demand, strengthens brand storytelling, and builds aspiration toward high jewelry.

This project explores future fashion and consumer trends and translates them into a strategic direction for Burberry. Through trend forecasting, the work identifies shifts in craftsmanship, functionality, and nostalgic storytelling, applying them to evolve Burberry’s iconic outerwear and heritage codes. The result is a forward-looking vision that balances innovation with timeless British identity.

This project develops a strategic influencer marketing plan for Gisou, a heritage-driven beauty brand rooted in sustainable beekeeping. The strategy aligns influencer partnerships with brand storytelling, target audience behavior, and global growth objectives. Through curated talent selection, experiential activations, and platform-specific content, the campaign strengthens authenticity, expands reach, and drives engagement across key markets.